James ChurchThe Pitfalls of Undercutting in Your Startup Pricing StrategyEstablishing an effective pricing strategy is critical for any startup aiming to thrive in a competitive market. While it may seem tempting…7 min read·Mar 11, 2024----
James ChurchExploring the Mind of a Founder: Why Investors Want to Understand Your Strategic ThinkingWhen preparing for investment, founders often find themselves inundated with requests for various projections, market analysis…6 min read·Mar 8, 2024----
James ChurchA UK Entrepreneur’s Guide to Government Schemes for Start-UpsStarting a business can be an exciting but daunting journey. Fortunately, the UK government has launched several schemes to help…6 min read·Mar 6, 2024----
James ChurchImportant Questions Investors Ask and How Startups Can AnswerDiscover essential investor queries in a Seed round with our expert guide. Elevate your responses to instill confidence and succeed.12 min read·Feb 7, 2024----
James ChurchSweat Equity — The Dangers of Giving up Too Much Equity Too SoonDiscover the dangers of giving up too much equity too soon. Learn how to protect your Sweat Equity for lasting success.6 min read·Feb 2, 2024----
James ChurchWhy You Should Grow Your Audience Before Raising Investment (And How to Do It)Discover the power of audience growth in securing startup investments. Explore effective strategies to boost your startup’s appeal.7 min read·Jan 31, 2024----
James ChurchHow to Raise Capital for Your BusinessExplore 11 capital raising strategies for your startup — from bootstrapping to venture capital. Learn how to fund your business effectively.15 min read·Jan 29, 2024----
James ChurchHow Do I Test by Business ConceptGuide to testing business ideas: Learn why and how to test your business hypotheses, avoid pitfalls, and more.8 min read·Jan 26, 2024----
James Church14 Questions You Should Ask Investors Before Taking Their MoneyLearn how to navigate the investor landscape wisely. Ask these 14 key questions to find the right investor for your startup journey.6 min read·Jan 24, 2024----