James Church – Medium

James Church

How Shakespeare can help you raise investment

Let’s be honest — most investor pitches are painfully dull. They’re structured like reports, not stories. Slide after slide of data…

6d ago

How Shakespeare can help you raise investment

6d ago

UK Angel Investment Groups Directory

Raising capital is hard. Raising the right capital is even harder. For many UK startups, angel investors are the missing link between an…

Oct 30

UK Angel Investment Groups Directory

Oct 30

Investors don’t invest in your projections — they invest in your logic

Every founder knows their financial projections will be wrong. They’re guesswork. And every investor knows it too. Yet those same…

Oct 27

Investors don’t invest in your projections — they invest in your logic

Oct 27

Startup Business Plan FAQ

Creating a compelling business plan is one of the most important steps a founder can take when preparing to raise investment. It’s more…

Oct 23

Startup Business Plan FAQ

Oct 23

The Three Types of Value Proposition — And Which One Wins Over Investors

Every founder knows they need a strong value proposition. But very few truly understand what that means. Most end up describing what their…

Oct 20

The Three Types of Value Proposition — And Which One Wins Over Investors

Oct 20

Is Seedstrapping Right for Your Startup? A Founder’s Guide

‘Seedstrapping’ is the latest buzzword doing the rounds in early-stage startup circles. It sounds neat. It sounds like a strategy. It might…

Oct 16

Is Seedstrapping Right for Your Startup? A Founder’s Guide

Oct 16

How to Adapt Your Pitch Deck for Different Types of Angel Investors

Does your pitch deck resonate with different types of angel investor? Understand what they want and tailor your investment pitch deck to mat

Oct 9

How to Adapt Your Pitch Deck for Different Types of Angel Investors

Oct 9

How to Choose the Right Startup Consultancy: A Comprehensive Guide for UK Founders

Ensure you choose the right startup consultancy to help scale your business. Follow our guide, from comms to trust, objectives to costs.

Oct 2

How to Choose the Right Startup Consultancy: A Comprehensive Guide for UK Founders

Oct 2

UK Pre-seed and Seed Investment Trends Report H1 2025

Early-stage investment in the UK is picking up real momentum. Pre-seed and seed funding is flowing again across high-growth sector.

Sep 4

UK Pre-seed and Seed Investment Trends Report H1 2025

Sep 4

How to Build Bottom-up Financial Projections for Your Startup Business Plan

Learn how to create credible, investor-ready financial projections using a bottom-up approach. Develop your business plan today!

Aug 28

How to Build Bottom-up Financial Projections for Your Startup Business Plan

Aug 28

James Church

James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk

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