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Copying a U.S. Startup pitch will set you up for failure — here’s why
A vast number of the startups that explode into worldwide mega-success begin in the US, so it’s not unreasonable for a UK or European founder to consider imitating them.
You might look at a classic US startup pitch–like the Airbnb seed deck, for example–and use it as a template for your pitch presentation, hoping the same magic will happen.
After all, if the Airbnb seed deck can hoover up investment on the other side of the pond, piggybacking on their approach will logically hook investors over here as well?
When you think about it, that sounds like fool-proof reasoning.
Except it won’t work. And here’s why:
UK investors are entirely different from their US counterparts.
- UK investors have a very different attitude to risk; and
- US investors have a very different attitude toward failure.
In other words, even though the Airbnb seed deck was monumentally successful Stateside, using it as the starting point for your own pitch presentation will never secure your investment in the UK and Europe.
Related: How and Why a Great Pitch Deck Design Can Win Over the Support of Even the Most…
