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COVID 19: How to raise investment and convince investors in these uncertain times.

James Church
4 min readMar 20, 2020

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Understandably, with the impact COVID-19 is having on the economy, there are a lot of founders worries about their plans to seek investment.

Seeing stock markets tumble and the promise of a global financial crash on the horizon, it’s understandable to fear the worst for your and your business.

Having spent the last few days talking to investors, advisors and associates I’ve formed the following conclusion: for entrepreneurs seeking investment, it’s business as usual.

Here’s why:

  1. History has a habit of repeating itself.
    During the 2008 crash and the following years, capital was withdrawn from the volatile stock and property markets. With bank interest rates so low this left just one source for growing wealth: Entrepreneurs. These entrepreneurs had ideas such as Airbnb, Uber and Stripe. In the UK, companies such as Zoopla and BrewDog were founded during the crisis. They received major investment and thrived in uncertain times. There’s little reason to believe the same won’t be true this time around.
  2. Investors still have funds they need to deploy.
    Sitting on these funds is not going to protect their wealth during a recession. Investors are still keen to deploy these into strategic investments: Entrepreneurs…

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James Church
James Church

Written by James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk

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