Dealing with Investors: what it’s really like

If you’ve attended one of my Fundraising Strategy Sessions, then you know I talk about your chances of raising investment. And you’ll also know I advocate an Expression of Interest form (EOI) as one of your five key pitch assets to support you in your fundraising journey.

Here’s why:

VC, Speedinvest, recently released data that shows that they received 1,422 pitch decks in 2019. Almost half of those startups were invited for a meeting. But after that, it gets really tough. Speedinvest has a conversion rate of less than 1% from first meeting to term sheet.

These slim odds match with my own research that suggests VC commit to just 1 in ever 150 deals they see, for Angel Investors, it’s even less — investing in 1 in every 260 pitch decks they are sent.

The truth is that less than 1% of founders successfully raise investment from VC and Angels combined.

At Robot Mascot we’ve created a strategy which enables entrepreneurs to beat these odds. Our clients are 30x more successful when they follow this strategy.

It’s the Investable Entrepreneur formula, and it guides founders to create three sets of Critical Fundraising Assets. These essential assets position entrepreneurs and Investable Entrepreneurs in the eyes of investors. When this happens…