Dissecting Unicorn Startups: What makes a billion-dollar business?

James Church
4 min readFeb 22, 2022

Many investable entrepreneurs dream of becoming a ‘unicorn’. The term was first coined by venture capitalist Aileen Lee back in 2013. At that time, there were only 39 unicorn startups in existence. Today, there are more than 900 unicorn startups around the world.

What is a unicorn?

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James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk