How Much Traction Do You Need to Win Over Investors in a Seed Round?

The answer to that question is simple and straightforward, and it’s not the answer that a lot of founders expect. This is because investors have a unique mindset, and the term ‘traction’ can mean different things to an investor than it does it for a founder.

When founders hear the word ‘traction,’ they think ‘customers’. This way of thinking can…