Inside the mind of an investor: 7 factors that will convince them to back you

If you want to win investment, it’s a smart idea to get inside the mind of your potential investors. These shrewd people are likely to be seeing over ten investment opportunities per week, and of those businesses, they’ll only invest in 1%. They know that statistically, around 95% of their investment portfolio will fail. So, understandably, they are laser-focused on finding the elusive 5% of investments that will give them a profitable exit and offset the losses the rest incur.

The question is, how do you convince them that your business could be part of that profitable 5%?

Your pitch and business plan must prove you fulfil the seven factors that will convince them to back you. Here’s your guide to those all-important criteria.

#1 You’ve achieved enough evidence of market validation or product traction to adequately prove your concept.

During the bootstrapping phase of your business, you must test and prove your concept. Investors want evidence that you’re addressing a real problem that potential customers experience and that they’re willing to pay to solve it. In your pitch, you need to show that customers are actively looking for a solution, that you offer…