Investment Pitch Structure: Why your pitch structure is vital

Your pitch is your story — and you need to tell it brilliantly. It’s a compelling narrative that should take your investor on a journey, which hopefully ends with them keen to get on board. So, when you create your pitch, the first thing you need to consider is the structure you’ll follow. After all, good stories always have a solid structure.

The thing is that many entrepreneurs might arrive at this stage of pitch construction without a lot of experience at crafting compelling narratives. Even those who can hold a room transfixed with entertaining anecdotes might never have sat down to actually plot out a story. You may consider this kind of work the domain of novel writers, people who combine creativity with logical, coherent plotting. However, if you want to create the perfect pitch, you need to embrace the challenge and get your structure spot on.

The purpose of pitch structure

Nailing your investment pitch structure is principle number three of the Six Principles of the Perfect Pitch, as it’s the structure that plays a crucial role in constructing that all-important narrative. The three purposes of a winning structure are:

1. To present your story in digestible chunks, free of waffle.
2. To provide a route through the…