No plan, no chance: why entrepreneurs without a proper business plan fail

James Church
3 min readNov 18, 2020

You may be surprised to learn that plenty of entrepreneurs seeking investment right now don’t have a proper business plan. It’s not as if they’re arriving at meetings empty-handed, they’ve likely come up with all sorts of things to prove their concept and persuade investors. But they haven’t got the one thing that demonstrates how truly investable they are — a

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James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk