Pitch with Purpose: the five objectives you must meet in to win over investors

It doesn’t matter how brilliant your business idea is, without the perfect pitch it’s unlikely you’ll win investment. Your pitch is critical to getting you into a room with investors who are sufficiently intrigued to hear your full business plan. So, putting together the perfect pitch requires the right strategy and carefully crafted messaging that contains everything your investors want to hear. Get it right and you can blow away much of the competition and transform your odds of securing investment.

Here are the five objectives your pitch must achieve:

Objective One: Demonstrate that you’re low risk

Every investment involves an element of risk. Experienced investors will balance their portfolios with investments that carry varying degrees of risk so that they still make money, even if some fail. You shouldn’t shy away from tackling the risks associated with your investment opportunity; instead, you need to demonstrate what makes you lower risk than similar deals.

If you’re still in the early start-up phase, it’s likely there’ll be a good deal of risk for an investor. However, if you use your pitch to demonstrate how you’re a lower risk it’ll help your case. In doing this, you present a credible and…