The Four Key Questions Investors Will Ask You
Becoming an investable entrepreneur requires so much more than simply having an incredible product or service. A prospective investor will want to be satisfied with a whole range of other factors before they’ll back your business, and what those factors are will largely depend on the nature of your business and the type of investment round you’re entering.
However, even though it’s impossible to predict exactly what an investor will ask you once you’re in the room (which is why it’s essential to be prepared and ready for anything), there are four questions investors will surely drill down into.
Four Questions to Prepare For:
1. What’s your current proof?
Does your market want what you’re offering, does it need what you’re offering, and will there be ample opportunity for your business to grow?
If you’re an early stage company going into an early stage round, you’ll be limited by the kinds of proof you can produce. It’s unlikely you’ll be able to dazzle your investor with customer numbers and conversion rates, and they’ll realise that, so hard figures won’t be what they’re looking for.
Related: How to Convince Investors: The Five Objectives You Must Meet in Order to Win Over Investors
