Valuation Validation: Five ways to credibly value your startup for investors

James Church
7 min readAug 28, 2020

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If you want to get investors to seriously consider backing your business, you need to provide them with a justifiable company valuation. Many pitches fail because of wild valuations that infuriate and alienate potential backers.

An overblown company valuation that can’t be substantiated will damage your credibility. Once you’ve lost…

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James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk