What You Should Know About Bootstrapping Phase

James Church
6 min readJul 21, 2022

Bootstrapping is the earliest phase of an entrepreneur’s fundraising journey. In fact, it doesn’t usually involve raising external funds at all, because the bootstrapping phase is typically solely self-funded.

It’s the time when you’ll be testing your idea, proving your concept, and might even be creating a very basic prototype. It’s also the time when you may decide to bring…

James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk