What’s more important to investors: the idea or the team?

If you don’t have a solid idea and the pitch, financials, and proof of concept to back it up, you won’t find an investor willing to support you.

But, in our experience, the team behind the idea is just as important as the idea itself.

That’s because, setting the idea aside, there are several essential elements you need to demonstrate before you can successfully raise investment. This is the case whether you’ve already got a team behind you or you’re a sole founder seeking investment on your own.

How to Make Investors Trust Your Team

Demonstrate You’re Highly Resourceful

To begin with, any prospective investor will expect you to show how highly resourceful you are.

They’ll want to see that you can pitch your idea to them in a clear, concise, compelling way and that you have the passion and salespersonship to get people to buy into your vision. Not just a few people, many people; the vast numbers of people it’s going to take to dazzle the marketplace and eventually reward your investor with a healthy return.