What’s more important to investors: the idea or the team?

James Church
5 min readOct 17, 2022

If you don’t have a solid idea and the pitch, financials, and proof of concept to back it up, you won’t find an investor willing to support you.

But, in our experience, the team behind the idea is just as important as the idea itself.

That’s because, setting the idea aside, there are several essential elements you need to demonstrate before…

James Church

Author of the best-selling book Investable Entrepreneur and COO of leading pitch agency Robot Mascot: www.robotmascot.co.uk