You’ve got to be good at sales if you’re going to succeed at raising investment

Salespeople are often considered ‘black sheep’ when it comes to selling a product or, with a founder raising investment, proving the saleability of your idea. At best, they’re a necessary evil; at worst, they’re a “colouring-in department.”

But the truth is, to attract an investor, you’ve got to tick a lot of boxes. Two of those…